Want access to thousands of the best affiliate programs, timely payouts, and support for scaling your affiliate marketing business?
Affiliate networks could be the answer, especially if you're an affiliate marketing beginner.
This guide will help you understand what affiliate networks are, how they differ from standalone programs, and the benefits they offer to brands and publishers.
What is an affiliate network?
An affiliate network is a service that connects brands with publishers (affiliate marketers) who create content for blogs, social media, podcasts, and other channels. The network acts as the coordinator so that publishers and brands offering affiliate marketing programs can find each other easily. Brands can recruit affiliates to promote their products and open up a new sales channel.
Brands often use affiliate networks when they:
- Need more outbound sales support
- Want to use their marketing budget efficiently
- Aim to reach a larger audience
